EVIDENCE OR OPINION?Bid to Win Workshop
Funders do not fund what you believe. They fund what you can prove.
- A statement will appear on screen.
- Shout it out: is it strong evidence, or just a claim?
- Then we reveal the answer, and how to fix a weak one.
Strong evidencea number, a date, a source
Just a claimsounds good, can't be checked
THE RULE OF THUMBBid to Win Workshop
A claim becomes evidence when it has a number, a date and a source.
- Replace "popular" with how many, and when.
- Replace "huge need" with local data, and name the source and date.
- Replace "everyone loves us" with what you measured and how many replied.
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